[00:00.00]I sometimes really do think that the people who know least about a company are the people who run it. [00:06.25]That's why there's such an industry in advising on and supplying the skills for managing change. [00:12.75]We went along assuming that we were selling well because of what we saw as our core qualities, but we were wrong. [00:21.54]It was just that we happened to have got our pricing right, so when we changed that, it all started falling apart. [00:29.12]Things got decidedly grim for a time, and drastic action was required. [00:34.00]A merger was considered, and an aggressive takeover had to be fought off. [00:39.20]In the end, it was easier to accept an offer for the Budget Products Division, and avoid major redundancies, than to go on trying to keep the whole thing afloat.