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Well, in a small company like ours, everything has to count for something, otherwise we'll sink. Competition's so tight now, we have to be sure that we're doing the right thing. Without scale, we're never going to be able to compete on price -- that's just a fact of life -- but where we've always been good, I think, is on getting our name noticed out there. Ingenious promotions, placements, high-profile local sponsorship, that kind of thing ... it all adds up. And I think they've put the right person in charge this time. John's skills will transfer very well from his old section, and his IT knowledge is second to none, which will come in very handy here as we battle away with our rather antiquated computers! |
