[00:04.35]600 years ago the people who lived here carved this calligraphy in the rocks,
[00:10.53]announcing it to be "the end of the world".
[00:21.77]In recent years that world has undergone a massive expansion
[00:26.48]as tourists from all over China have discovered the delights of Hainan's tropical seaside resorts.
[00:38.14]By 2010, China's total tourism revenue is expected to hit 75 billion pounds a year.