歌曲 | Africa Attracting Hi-Tech Companies |
歌手 | 英语听力 |
专辑 | VOA慢速英语:科技报道 |
下载 | Image LRC TXT |
[00:00.10] | From VOA Learning English, |
[00:02.59] | this is the Technology Report. |
[00:06.03] | Africa has become a growing market |
[00:09.91] | for high technology products, |
[00:12.66] | and it may soon be a base for a lot more hi-tech companies. |
[00:18.83] | Experts are predicting growing competition on the continent |
[00:23.96] | as it tends to meet the needs of its young |
[00:27.85] | and middle class populations. |
[00:31.18] | DHL calls itself the "logistics company for the world," |
[00:37.06] | it provides transportation by train, road, sea and air. |
[00:44.34] | The company sees Africa as a place where its business can expand. |
[00:50.41] | But for that to happen, more international companies |
[00:55.00] | will need to invest in the continent and set up operations there. |
[01:01.07] | Sumesh Rahavendra of DHL sees that happening. |
[01:06.65] | "There's quite a bit of evidence to that in terms of |
[01:09.44] | global companies starting to set up base in Africa. |
[01:12.97] | If you look at the likes of SAP or IBM or Hisense, |
[01:17.36] | which is the Chinese company, |
[01:18.91] | all of them are setting base in Africa |
[01:21.16] | and looking at how specifically they can cater |
[01:23.86] | to the Africa market while being in Africa, |
[01:26.00] | as against getting to the African market |
[01:27.79] | while being in Europe or the Middle East." |
[01:29.93] | Sumesh Rahavendra is the company's head of marketing |
[01:34.06] | for African countries south of the Saharan desert. |
[01:38.31] | He says the area offers a lot of possibility, |
[01:43.47] | and in his words, |
[01:45.66] | could be the next frontier for technology growth. |
[01:50.29] | "I travel a fair bit around Africa |
[01:53.37] | and so does the rest of our team |
[01:54.77] | and you can see the technology boom literally |
[01:57.86] | across every country in Africa. |
[02:00.75] | People who never had access to a desktop PC |
[02:05.58] | are now playing around with tablets |
[02:07.72] | – are now playing around with smart phones. |
[02:09.53] | The level and speed of adoption has been significant |
[02:13.86] | as more middle class and upper middle class consumers |
[02:17.79] | in Africa get access to technology." |
[02:19.78] | He describes the continent's one billion people |
[02:23.36] | as a largely untouched market for many products. |
[02:28.94] | "The majority of people are young people. |
[02:30.64] | And with a young population that's going to adopt technology |
[02:34.88] | and commodities in the future, |
[02:37.17] | it represents a significant potential |
[02:39.01] | for any international company coming to Africa." |
[02:41.45] | DHL has been operating in Africa for more than 35 years. |
[02:47.44] | And Mr Rahavendra notes as more and more companies |
[02:52.17] | set up operations on the continent, |
[02:55.26] | business for DHL increases. |
[02:58.30] | He says, there are possibilities for growth |
[03:02.48] | in every African country, |
[03:05.11] | although some appear more ready than others. |
[03:08.81] | "One of the reasons why it's hard to do business |
[03:12.10] | in African countries is just infrastructure and logistics. |
[03:15.24] | Because the cost of actually getting your product |
[03:17.92] | to its final place inflates it significantly |
[03:20.32] | because there are so much infrastructural challenges |
[03:22.81] | that isn't getting you there. |
[03:24.30] | Second example is there are a fair bit of issues |
[03:27.60] | with political climate in some African countries. |
[03:29.94] | The good news is signs all indicate |
[03:32.77] | towards a positive story going forward next five to ten years." |
[03:36.80] | DHL says Africa is now the world's second largest |
[03:41.73] | mobile technology market by connections after Asia, |
[03:46.02] | and it is the fastest growing mobile market in the world. |
[03:51.56] | And that's the Technology Report from VOA Learning English. |
[03:57.24] | I'm June Simms. |
[00:00.10] | From VOA Learning English, |
[00:02.59] | this is the Technology Report. |
[00:06.03] | Africa has become a growing market |
[00:09.91] | for high technology products, |
[00:12.66] | and it may soon be a base for a lot more hitech companies. |
[00:18.83] | Experts are predicting growing competition on the continent |
[00:23.96] | as it tends to meet the needs of its young |
[00:27.85] | and middle class populations. |
[00:31.18] | DHL calls itself the " logistics company for the world," |
[00:37.06] | it provides transportation by train, road, sea and air. |
[00:44.34] | The company sees Africa as a place where its business can expand. |
[00:50.41] | But for that to happen, more international companies |
[00:55.00] | will need to invest in the continent and set up operations there. |
[01:01.07] | Sumesh Rahavendra of DHL sees that happening. |
[01:06.65] | " There' s quite a bit of evidence to that in terms of |
[01:09.44] | global companies starting to set up base in Africa. |
[01:12.97] | If you look at the likes of SAP or IBM or Hisense, |
[01:17.36] | which is the Chinese company, |
[01:18.91] | all of them are setting base in Africa |
[01:21.16] | and looking at how specifically they can cater |
[01:23.86] | to the Africa market while being in Africa, |
[01:26.00] | as against getting to the African market |
[01:27.79] | while being in Europe or the Middle East." |
[01:29.93] | Sumesh Rahavendra is the company' s head of marketing |
[01:34.06] | for African countries south of the Saharan desert. |
[01:38.31] | He says the area offers a lot of possibility, |
[01:43.47] | and in his words, |
[01:45.66] | could be the next frontier for technology growth. |
[01:50.29] | " I travel a fair bit around Africa |
[01:53.37] | and so does the rest of our team |
[01:54.77] | and you can see the technology boom literally |
[01:57.86] | across every country in Africa. |
[02:00.75] | People who never had access to a desktop PC |
[02:05.58] | are now playing around with tablets |
[02:07.72] | are now playing around with smart phones. |
[02:09.53] | The level and speed of adoption has been significant |
[02:13.86] | as more middle class and upper middle class consumers |
[02:17.79] | in Africa get access to technology." |
[02:19.78] | He describes the continent' s one billion people |
[02:23.36] | as a largely untouched market for many products. |
[02:28.94] | " The majority of people are young people. |
[02:30.64] | And with a young population that' s going to adopt technology |
[02:34.88] | and commodities in the future, |
[02:37.17] | it represents a significant potential |
[02:39.01] | for any international company coming to Africa." |
[02:41.45] | DHL has been operating in Africa for more than 35 years. |
[02:47.44] | And Mr Rahavendra notes as more and more companies |
[02:52.17] | set up operations on the continent, |
[02:55.26] | business for DHL increases. |
[02:58.30] | He says, there are possibilities for growth |
[03:02.48] | in every African country, |
[03:05.11] | although some appear more ready than others. |
[03:08.81] | " One of the reasons why it' s hard to do business |
[03:12.10] | in African countries is just infrastructure and logistics. |
[03:15.24] | Because the cost of actually getting your product |
[03:17.92] | to its final place inflates it significantly |
[03:20.32] | because there are so much infrastructural challenges |
[03:22.81] | that isn' t getting you there. |
[03:24.30] | Second example is there are a fair bit of issues |
[03:27.60] | with political climate in some African countries. |
[03:29.94] | The good news is signs all indicate |
[03:32.77] | towards a positive story going forward next five to ten years." |
[03:36.80] | DHL says Africa is now the world' s second largest |
[03:41.73] | mobile technology market by connections after Asia, |
[03:46.02] | and it is the fastest growing mobile market in the world. |
[03:51.56] | And that' s the Technology Report from VOA Learning English. |
[03:57.24] | I' m June Simms. |
[00:00.10] | From VOA Learning English, |
[00:02.59] | this is the Technology Report. |
[00:06.03] | Africa has become a growing market |
[00:09.91] | for high technology products, |
[00:12.66] | and it may soon be a base for a lot more hitech companies. |
[00:18.83] | Experts are predicting growing competition on the continent |
[00:23.96] | as it tends to meet the needs of its young |
[00:27.85] | and middle class populations. |
[00:31.18] | DHL calls itself the " logistics company for the world," |
[00:37.06] | it provides transportation by train, road, sea and air. |
[00:44.34] | The company sees Africa as a place where its business can expand. |
[00:50.41] | But for that to happen, more international companies |
[00:55.00] | will need to invest in the continent and set up operations there. |
[01:01.07] | Sumesh Rahavendra of DHL sees that happening. |
[01:06.65] | " There' s quite a bit of evidence to that in terms of |
[01:09.44] | global companies starting to set up base in Africa. |
[01:12.97] | If you look at the likes of SAP or IBM or Hisense, |
[01:17.36] | which is the Chinese company, |
[01:18.91] | all of them are setting base in Africa |
[01:21.16] | and looking at how specifically they can cater |
[01:23.86] | to the Africa market while being in Africa, |
[01:26.00] | as against getting to the African market |
[01:27.79] | while being in Europe or the Middle East." |
[01:29.93] | Sumesh Rahavendra is the company' s head of marketing |
[01:34.06] | for African countries south of the Saharan desert. |
[01:38.31] | He says the area offers a lot of possibility, |
[01:43.47] | and in his words, |
[01:45.66] | could be the next frontier for technology growth. |
[01:50.29] | " I travel a fair bit around Africa |
[01:53.37] | and so does the rest of our team |
[01:54.77] | and you can see the technology boom literally |
[01:57.86] | across every country in Africa. |
[02:00.75] | People who never had access to a desktop PC |
[02:05.58] | are now playing around with tablets |
[02:07.72] | are now playing around with smart phones. |
[02:09.53] | The level and speed of adoption has been significant |
[02:13.86] | as more middle class and upper middle class consumers |
[02:17.79] | in Africa get access to technology." |
[02:19.78] | He describes the continent' s one billion people |
[02:23.36] | as a largely untouched market for many products. |
[02:28.94] | " The majority of people are young people. |
[02:30.64] | And with a young population that' s going to adopt technology |
[02:34.88] | and commodities in the future, |
[02:37.17] | it represents a significant potential |
[02:39.01] | for any international company coming to Africa." |
[02:41.45] | DHL has been operating in Africa for more than 35 years. |
[02:47.44] | And Mr Rahavendra notes as more and more companies |
[02:52.17] | set up operations on the continent, |
[02:55.26] | business for DHL increases. |
[02:58.30] | He says, there are possibilities for growth |
[03:02.48] | in every African country, |
[03:05.11] | although some appear more ready than others. |
[03:08.81] | " One of the reasons why it' s hard to do business |
[03:12.10] | in African countries is just infrastructure and logistics. |
[03:15.24] | Because the cost of actually getting your product |
[03:17.92] | to its final place inflates it significantly |
[03:20.32] | because there are so much infrastructural challenges |
[03:22.81] | that isn' t getting you there. |
[03:24.30] | Second example is there are a fair bit of issues |
[03:27.60] | with political climate in some African countries. |
[03:29.94] | The good news is signs all indicate |
[03:32.77] | towards a positive story going forward next five to ten years." |
[03:36.80] | DHL says Africa is now the world' s second largest |
[03:41.73] | mobile technology market by connections after Asia, |
[03:46.02] | and it is the fastest growing mobile market in the world. |
[03:51.56] | And that' s the Technology Report from VOA Learning English. |
[03:57.24] | I' m June Simms. |