Africa Attracting Hi-Tech Companies

Africa Attracting Hi-Tech Companies 歌词

歌曲 Africa Attracting Hi-Tech Companies
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专辑 VOA慢速英语:科技报道
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[00:00.10] From VOA Learning English,
[00:02.59] this is the Technology Report.
[00:06.03] Africa has become a growing market
[00:09.91] for high technology products,
[00:12.66] and it may soon be a base for a lot more hi-tech companies.
[00:18.83] Experts are predicting growing competition on the continent
[00:23.96] as it tends to meet the needs of its young
[00:27.85] and middle class populations.
[00:31.18] DHL calls itself the "logistics company for the world,"
[00:37.06] it provides transportation by train, road, sea and air.
[00:44.34] The company sees Africa as a place where its business can expand.
[00:50.41] But for that to happen, more international companies
[00:55.00] will need to invest in the continent and set up operations there.
[01:01.07] Sumesh Rahavendra of DHL sees that happening.
[01:06.65] "There's quite a bit of evidence to that in terms of
[01:09.44] global companies starting to set up base in Africa.
[01:12.97] If you look at the likes of SAP or IBM or Hisense,
[01:17.36] which is the Chinese company,
[01:18.91] all of them are setting base in Africa
[01:21.16] and looking at how specifically they can cater
[01:23.86] to the Africa market while being in Africa,
[01:26.00] as against getting to the African market
[01:27.79] while being in Europe or the Middle East."
[01:29.93] Sumesh Rahavendra is the company's head of marketing
[01:34.06] for African countries south of the Saharan desert.
[01:38.31] He says the area offers a lot of possibility,
[01:43.47] and in his words,
[01:45.66] could be the next frontier for technology growth.
[01:50.29] "I travel a fair bit around Africa
[01:53.37] and so does the rest of our team
[01:54.77] and you can see the technology boom literally
[01:57.86] across every country in Africa.
[02:00.75] People who never had access to a desktop PC
[02:05.58] are now playing around with tablets
[02:07.72] – are now playing around with smart phones.
[02:09.53] The level and speed of adoption has been significant
[02:13.86] as more middle class and upper middle class consumers
[02:17.79] in Africa get access to technology."
[02:19.78] He describes the continent's one billion people
[02:23.36] as a largely untouched market for many products.
[02:28.94] "The majority of people are young people.
[02:30.64] And with a young population that's going to adopt technology
[02:34.88] and commodities in the future,
[02:37.17] it represents a significant potential
[02:39.01] for any international company coming to Africa."
[02:41.45] DHL has been operating in Africa for more than 35 years.
[02:47.44] And Mr Rahavendra notes as more and more companies
[02:52.17] set up operations on the continent,
[02:55.26] business for DHL increases.
[02:58.30] He says, there are possibilities for growth
[03:02.48] in every African country,
[03:05.11] although some appear more ready than others.
[03:08.81] "One of the reasons why it's hard to do business
[03:12.10] in African countries is just infrastructure and logistics.
[03:15.24] Because the cost of actually getting your product
[03:17.92] to its final place inflates it significantly
[03:20.32] because there are so much infrastructural challenges
[03:22.81] that isn't getting you there.
[03:24.30] Second example is there are a fair bit of issues
[03:27.60] with political climate in some African countries.
[03:29.94] The good news is signs all indicate
[03:32.77] towards a positive story going forward next five to ten years."
[03:36.80] DHL says Africa is now the world's second largest
[03:41.73] mobile technology market by connections after Asia,
[03:46.02] and it is the fastest growing mobile market in the world.
[03:51.56] And that's the Technology Report from VOA Learning English.
[03:57.24] I'm June Simms.
[00:00.10] From VOA Learning English,
[00:02.59] this is the Technology Report.
[00:06.03] Africa has become a growing market
[00:09.91] for high technology products,
[00:12.66] and it may soon be a base for a lot more hitech companies.
[00:18.83] Experts are predicting growing competition on the continent
[00:23.96] as it tends to meet the needs of its young
[00:27.85] and middle class populations.
[00:31.18] DHL calls itself the " logistics company for the world,"
[00:37.06] it provides transportation by train, road, sea and air.
[00:44.34] The company sees Africa as a place where its business can expand.
[00:50.41] But for that to happen, more international companies
[00:55.00] will need to invest in the continent and set up operations there.
[01:01.07] Sumesh Rahavendra of DHL sees that happening.
[01:06.65] " There' s quite a bit of evidence to that in terms of
[01:09.44] global companies starting to set up base in Africa.
[01:12.97] If you look at the likes of SAP or IBM or Hisense,
[01:17.36] which is the Chinese company,
[01:18.91] all of them are setting base in Africa
[01:21.16] and looking at how specifically they can cater
[01:23.86] to the Africa market while being in Africa,
[01:26.00] as against getting to the African market
[01:27.79] while being in Europe or the Middle East."
[01:29.93] Sumesh Rahavendra is the company' s head of marketing
[01:34.06] for African countries south of the Saharan desert.
[01:38.31] He says the area offers a lot of possibility,
[01:43.47] and in his words,
[01:45.66] could be the next frontier for technology growth.
[01:50.29] " I travel a fair bit around Africa
[01:53.37] and so does the rest of our team
[01:54.77] and you can see the technology boom literally
[01:57.86] across every country in Africa.
[02:00.75] People who never had access to a desktop PC
[02:05.58] are now playing around with tablets
[02:07.72] are now playing around with smart phones.
[02:09.53] The level and speed of adoption has been significant
[02:13.86] as more middle class and upper middle class consumers
[02:17.79] in Africa get access to technology."
[02:19.78] He describes the continent' s one billion people
[02:23.36] as a largely untouched market for many products.
[02:28.94] " The majority of people are young people.
[02:30.64] And with a young population that' s going to adopt technology
[02:34.88] and commodities in the future,
[02:37.17] it represents a significant potential
[02:39.01] for any international company coming to Africa."
[02:41.45] DHL has been operating in Africa for more than 35 years.
[02:47.44] And Mr Rahavendra notes as more and more companies
[02:52.17] set up operations on the continent,
[02:55.26] business for DHL increases.
[02:58.30] He says, there are possibilities for growth
[03:02.48] in every African country,
[03:05.11] although some appear more ready than others.
[03:08.81] " One of the reasons why it' s hard to do business
[03:12.10] in African countries is just infrastructure and logistics.
[03:15.24] Because the cost of actually getting your product
[03:17.92] to its final place inflates it significantly
[03:20.32] because there are so much infrastructural challenges
[03:22.81] that isn' t getting you there.
[03:24.30] Second example is there are a fair bit of issues
[03:27.60] with political climate in some African countries.
[03:29.94] The good news is signs all indicate
[03:32.77] towards a positive story going forward next five to ten years."
[03:36.80] DHL says Africa is now the world' s second largest
[03:41.73] mobile technology market by connections after Asia,
[03:46.02] and it is the fastest growing mobile market in the world.
[03:51.56] And that' s the Technology Report from VOA Learning English.
[03:57.24] I' m June Simms.
[00:00.10] From VOA Learning English,
[00:02.59] this is the Technology Report.
[00:06.03] Africa has become a growing market
[00:09.91] for high technology products,
[00:12.66] and it may soon be a base for a lot more hitech companies.
[00:18.83] Experts are predicting growing competition on the continent
[00:23.96] as it tends to meet the needs of its young
[00:27.85] and middle class populations.
[00:31.18] DHL calls itself the " logistics company for the world,"
[00:37.06] it provides transportation by train, road, sea and air.
[00:44.34] The company sees Africa as a place where its business can expand.
[00:50.41] But for that to happen, more international companies
[00:55.00] will need to invest in the continent and set up operations there.
[01:01.07] Sumesh Rahavendra of DHL sees that happening.
[01:06.65] " There' s quite a bit of evidence to that in terms of
[01:09.44] global companies starting to set up base in Africa.
[01:12.97] If you look at the likes of SAP or IBM or Hisense,
[01:17.36] which is the Chinese company,
[01:18.91] all of them are setting base in Africa
[01:21.16] and looking at how specifically they can cater
[01:23.86] to the Africa market while being in Africa,
[01:26.00] as against getting to the African market
[01:27.79] while being in Europe or the Middle East."
[01:29.93] Sumesh Rahavendra is the company' s head of marketing
[01:34.06] for African countries south of the Saharan desert.
[01:38.31] He says the area offers a lot of possibility,
[01:43.47] and in his words,
[01:45.66] could be the next frontier for technology growth.
[01:50.29] " I travel a fair bit around Africa
[01:53.37] and so does the rest of our team
[01:54.77] and you can see the technology boom literally
[01:57.86] across every country in Africa.
[02:00.75] People who never had access to a desktop PC
[02:05.58] are now playing around with tablets
[02:07.72] are now playing around with smart phones.
[02:09.53] The level and speed of adoption has been significant
[02:13.86] as more middle class and upper middle class consumers
[02:17.79] in Africa get access to technology."
[02:19.78] He describes the continent' s one billion people
[02:23.36] as a largely untouched market for many products.
[02:28.94] " The majority of people are young people.
[02:30.64] And with a young population that' s going to adopt technology
[02:34.88] and commodities in the future,
[02:37.17] it represents a significant potential
[02:39.01] for any international company coming to Africa."
[02:41.45] DHL has been operating in Africa for more than 35 years.
[02:47.44] And Mr Rahavendra notes as more and more companies
[02:52.17] set up operations on the continent,
[02:55.26] business for DHL increases.
[02:58.30] He says, there are possibilities for growth
[03:02.48] in every African country,
[03:05.11] although some appear more ready than others.
[03:08.81] " One of the reasons why it' s hard to do business
[03:12.10] in African countries is just infrastructure and logistics.
[03:15.24] Because the cost of actually getting your product
[03:17.92] to its final place inflates it significantly
[03:20.32] because there are so much infrastructural challenges
[03:22.81] that isn' t getting you there.
[03:24.30] Second example is there are a fair bit of issues
[03:27.60] with political climate in some African countries.
[03:29.94] The good news is signs all indicate
[03:32.77] towards a positive story going forward next five to ten years."
[03:36.80] DHL says Africa is now the world' s second largest
[03:41.73] mobile technology market by connections after Asia,
[03:46.02] and it is the fastest growing mobile market in the world.
[03:51.56] And that' s the Technology Report from VOA Learning English.
[03:57.24] I' m June Simms.
Africa Attracting Hi-Tech Companies 歌词
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