| We are meeting today to make a SWOT analysis for our company, based on our performance over the last year. Just to remind you, SWOT stands for strengths, weaknesses, opportunities, and threats. Let's start right from the top. What do you think about our strengths? I think our main competitive advantage is the strength of our marketing team and advertising. We've been able to have a great deal of market penetration and have established a strong presence in the market, both in sales and in identity. I agree. We've put a lot of emphasis on market development. That leads directly to our weakness, I think, because we have focused heavily on marketing, we have not made much leeway in product development. To keep our reputation with consumers, we need to put more effort into product quality. Well, let's talk about opportunities, shall we? I think that by focusing on improving our weakness and coming up with a wider range of high quality products, we can reach even more of a consumer base than we are now. Because of our status in the market, if we boosted our product development, we could dominate the market. So what about our threat? Are there any strong competitors out there? | |
| 今天，我们开会的目的是根据我们去年的业绩情况做一下我们公司的态势分析。提醒你们一下，SWOT代表的是强项、弱项、机遇及威胁。那让我们从第一个开始。你们认为我们的强项是什么？ 我认为我们主要的竞争优势是我们的销售和广告部门。我们的市场渗透能力一直很强，而且还在市场销售及品牌认同方面建立了很大的势力。 我也这么认为，我们一直非常重视市场开发。我想由于我们把重点都放在销售方面，这也直接导致了我们的弱项，即我们在产品开发方面没有取得太大的进展。为了保持我们的产品在消费者心目中的威望，我们要在产品质量方面投入更多的精力。 好了，那我们是不是应该讨论一下机遇了？我认为通过集中精力改进我们的弱项，生产出品种多、范围广、质量高的产品，我们可以争取到比现在更大的消费者基数。鉴于我们在市场上的地位，如果我们加强产品开发的话，我们很有可能主宰整个市场。 那我们面临的威胁是什么？有没有更强的竞争对手？ presence 势力 identity 身份 right from the top 直接从最上面开始 competitive advantage 竞争优势 market penetration 市场渗透 make leeway 留出余地 reach consumers 争取顾客/消费者 boost sales 增加销售额 |
| We are meeting today to make a SWOT analysis for our company, based on our performance over the last year. Just to remind you, SWOT stands for strengths, weaknesses, opportunities, and threats. Let' s start right from the top. What do you think about our strengths? I think our main competitive advantage is the strength of our marketing team and advertising. We' ve been able to have a great deal of market penetration and have established a strong presence in the market, both in sales and in identity. I agree. We' ve put a lot of emphasis on market development. That leads directly to our weakness, I think, because we have focused heavily on marketing, we have not made much leeway in product development. To keep our reputation with consumers, we need to put more effort into product quality. Well, let' s talk about opportunities, shall we? I think that by focusing on improving our weakness and coming up with a wider range of high quality products, we can reach even more of a consumer base than we are now. Because of our status in the market, if we boosted our product development, we could dominate the market. So what about our threat? Are there any strong competitors out there? | |
| jin tian, wo men kai hui de mu di shi gen ju wo men qu nian de ye ji qing kuang zuo yi xia wo men gong si de tai shi fen xi. ti xing ni men yi xia, SWOT dai biao de shi qiang xiang ruo xiang ji yu ji wei xie. na rang wo men cong di yi ge kai shi. ni men ren wei wo men de qiang xiang shi shen me? wo ren wei wo men zhu yao de jing zheng you shi shi wo men de xiao shou he guang gao bu men. wo men de shi chang shen tou neng li yi zhi hen qiang, er qie hai zai shi chang xiao shou ji pin pai ren tong fang mian jian li le hen da de shi li. wo ye zhe me ren wei, wo men yi zhi fei chang zhong shi shi chang kai fa. wo xiang you yu wo men ba zhong dian dou fang zai xiao shou fang mian, zhe ye zhi jie dao zhi le wo men de ruo xiang, ji wo men zai chan pin kai fa fang mian mei you qu de tai da de jin zhan. wei le bao chi wo men de chan pin zai xiao fei zhe xin mu zhong de wei wang, wo men yao zai chan pin zhi liang fang mian tou ru geng duo de jing li. hao le, na wo men shi bu shi ying gai tao lun yi xia ji yu le? wo ren wei tong guo ji zhong jing li gai jin wo men de ruo xiang, sheng chan chu pin zhong duo fan wei guang zhi liang gao de chan pin, wo men ke yi zheng qu dao bi xian zai geng da de xiao fei zhe ji shu. jian yu wo men zai shi chang shang de di wei, ru guo wo men jia qiang chan pin kai fa de hua, wo men hen you ke neng zhu zai zheng ge shi chang. na wo men mian lin de wei xie shi shen me? you mei you geng qiang de jing zheng dui shou? presence shi li identity shen fen right from the top zhi jie cong zui shang mian kai shi competitive advantage jing zheng you shi market penetration shi chang shen tou make leeway liu chu yu di reach consumers zheng qu gu ke xiao fei zhe boost sales zeng jia xiao shou e |
| We are meeting today to make a SWOT analysis for our company, based on our performance over the last year. Just to remind you, SWOT stands for strengths, weaknesses, opportunities, and threats. Let' s start right from the top. What do you think about our strengths? I think our main competitive advantage is the strength of our marketing team and advertising. We' ve been able to have a great deal of market penetration and have established a strong presence in the market, both in sales and in identity. I agree. We' ve put a lot of emphasis on market development. That leads directly to our weakness, I think, because we have focused heavily on marketing, we have not made much leeway in product development. To keep our reputation with consumers, we need to put more effort into product quality. Well, let' s talk about opportunities, shall we? I think that by focusing on improving our weakness and coming up with a wider range of high quality products, we can reach even more of a consumer base than we are now. Because of our status in the market, if we boosted our product development, we could dominate the market. So what about our threat? Are there any strong competitors out there? | |
| jīn tiān, wǒ men kāi huì de mù dì shì gēn jù wǒ men qù nián de yè jī qíng kuàng zuò yī xià wǒ men gōng sī de tài shì fēn xī. tí xǐng nǐ men yī xià, SWOT dài biǎo de shì qiáng xiàng ruò xiàng jī yù jí wēi xié. nà ràng wǒ men cóng dì yí gè kāi shǐ. nǐ men rèn wéi wǒ men de qiáng xiàng shì shén me? wǒ rèn wéi wǒ men zhǔ yào de jìng zhēng yōu shì shì wǒ men de xiāo shòu hé guǎng gào bù mén. wǒ men de shì chǎng shèn tòu néng lì yī zhí hěn qiáng, ér qiě hái zài shì chǎng xiāo shòu jí pǐn pái rèn tóng fāng miàn jiàn lì le hěn dà de shì lì. wǒ yě zhè me rèn wéi, wǒ men yī zhí fēi cháng zhòng shì shì chǎng kāi fā. wǒ xiǎng yóu yú wǒ men bǎ zhòng diǎn dōu fàng zài xiāo shòu fāng miàn, zhè yě zhí jiē dǎo zhì le wǒ men de ruò xiàng, jí wǒ men zài chǎn pǐn kāi fā fāng miàn méi yǒu qǔ de tài dà de jìn zhǎn. wèi le bǎo chí wǒ men de chǎn pǐn zài xiāo fèi zhě xīn mù zhōng de wēi wàng, wǒ men yào zài chǎn pǐn zhì liàng fāng miàn tóu rù gèng duō de jīng lì. hǎo le, nà wǒ men shì bú shì yīng gāi tǎo lùn yī xià jī yù le? wǒ rèn wéi tōng guò jí zhōng jīng lì gǎi jìn wǒ men de ruò xiàng, shēng chǎn chū pǐn zhǒng duō fàn wéi guǎng zhì liàng gāo de chǎn pǐn, wǒ men kě yǐ zhēng qǔ dào bǐ xiàn zài gèng dà de xiāo fèi zhě jī shù. jiàn yú wǒ men zài shì chǎng shàng de dì wèi, rú guǒ wǒ men jiā qiáng chǎn pǐn kāi fā de huà, wǒ men hěn yǒu kě néng zhǔ zǎi zhěng gè shì chǎng. nà wǒ men miàn lín de wēi xié shì shén me? yǒu méi yǒu gèng qiáng de jìng zhēng duì shǒu? presence shì lì identity shēn fèn right from the top zhí jiē cóng zuì shàng miàn kāi shǐ competitive advantage jìng zhēng yōu shì market penetration shì chǎng shèn tòu make leeway liú chū yú dì reach consumers zhēng qǔ gù kè xiāo fèi zhě boost sales zēng jiā xiāo shòu é |
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