| Recent surveys, however, have indicated that the portrait of the non-reader is more complicated than first thought. There appears to be a group of non-readers that does not fit the type mentioned above. They are high in income and fall into the age group of 26 to 65. They are far more likely to report that they don't have the time to read the papers and they have no interest in the content. Editors and publishers are attempting to win them back. First, they are adding news briefs and comprehensive indexes. This will help overcome the time problem. And they are also giving variety to newspaper content to help build the reader's interest. |
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