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For me, fairs are a vital part of business life ... where else do you get manufacturers, suppliers, agents, everyone all milling around together? It's certainly a great audience for the sort of talk I was there to do, and it meant I was able to communicate our values and commitment to service. Those are things our suppliers need to understand, so that we can get a full circle of quality from components to delivery and after-sales. And of course, I also had plenty of time to look around, do some networking. I realised there are places we haven't considered as markets that we should be looking into. The currency situation means our prices could be very attractive outside our domestic markets and get us good sales. So, all very worthwhile ... |
