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Eeducation in China started eight years ago when the Internet technology began to prevail. People realized that the Internet technology was more powerful than TV, because it really created the opportunities for students to interact with teachers and among themselves. In 1996 or later than that, the Ministry of Education initiated a piloting project using the Internet technology to promote education. My understanding is that an online education project may involve a large amount of money and yet most investors would expect a quick return for their investment, so how did you solve that problem? This is the lesson that lots of investors have to learn from this initial investment into online education program. Initially, they thought it might be possible to have a quick return of cash after the investment for one or two years. It is a misconception of online education. Sometimes, I used a metaphor of building a supermarket. If you want to build a supermarket, first of all, you have to have these infrastructures. On top of the building, you have to develop various goods that people like. It' s the same with education. You must realize that you have to develop courseware that people really love. And it takes quite a long time to develop really good courseware. |
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zài wǎng luò jì shù kāi shǐ liú xíng shí, wǎng luò jiào xué zài zhōng guó yǐ yǒu 8 gè nián tóu. rén men yì shí dào wǎng luò jì shù bǐ diàn shì gèng yǒu yǐng xiǎng lì. yīn wèi tā què shí chuàng zào le jī huì ràng xué shēng yǔ lǎo shī shèn zhì shì zì wǒ de yī zhǒng yǐng xiǎng. zài 1996 nián shèn zhì gèng hòu xiē, jiào yù bù fā qǐ le yí gè xiǎo guī mó de shì yàn jì huà, tōng guò wǎng luò jì shù lái cù jìn jiào yù. wǒ duì zài xiàn jiào yù de lǐ jiě shì yào tóu zī yī dà bǐ qián, bìng qiě jué dà duō shù de tóu zī zhě dōu huì qī dài yí gè kuài sù de tóu zī huí bào, duì cǐ nǐ shì zěn me jiě jué zhè yī wèn tí de? zhè shì xǔ duō tóu zī zhě zài chū cì tóu zī zài xiàn jiào yù shí suǒ xū yào xué xí de kè chéng. yī kāi shǐ, tā men xiǎng zhe néng zài yī liǎng nián nèi kuài sù dé dào xiàn jīn de huí bào. zhè shì duì zài xiàn jiào yù de yī zhǒng wù jiě. huò xǔ, wǒ bǐ yù chéng jiàn lì yí gè chāo shì. rú guǒ nǐ xiǎng yào jiàn chāo shì, shǒu xiān, nǐ xū yào yǒu jī chǔ shè shī. chú le jiàn zhù zhī wài, nǐ hái bì xū yǒu rén men xǐ huān de gè shì gè yàng de wù pǐn. jiào yù yì shì rú cǐ. nǐ bì xū yì shí dào nǐ bì xū kāi fā rén men xǐ ài de kè jiàn. ér qiě zhè yě xū yào xiāng dāng zhǎng de yī duàn shí jiān qù kāi fā. |