| Large firms, on the other hand, have difficulty integrating the new development within their existing business for reasons of scale. But they tend to succeed in achieving well-documented and repeatable development methods. This is because large companies, with their clear emphasis on training, fixed management structure and administrative systems, require more formal, daily record-keeping from their staff. So what were the key questions the judges had in mind when assessing the finalists? One of the most important areas concerned how thoroughly a company checks what is happening in other fields in order to incorporate new ideas into the development process. Many of the finalists impressed in the area. Natura, for example, had demonstrated genuine energy in searching for new ways of producing their range of speciality breads. They had looked at styles of home cooking in different countries, as well as the possibility exploiting new production technologies in order to achieve equally good results but on a high-volume production line. |
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