| What then occupied much of the judges' thoughts was the quality of the links which the development team established with senior management, suppliers, the market and manufacturing. The best examples of the first category were found in small firms, where the individual entrepreneur at the top was clearly driving the innovation forward. Links with suppliers were also seen as an important factor, but nor all supplier experiences were positive. Occasionally serious problems had to be solved where suppliers were working hard to meet specifications, but the companies that the suppliers were using to adapt their machinery were not so efficient. This led to disappointing faults or fluctuations in quality. But in conclusion the awards demonstrate that innovation isn't just for high-tech internet companies. You can also be successful in mature markets with determination and skill. |
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