| The success of a speech is often attributed to the skill of the speaker, with merit being given to speakers who are confident, articulate, knowledgeable and able to deliver a speech with conviction. But often it is not the speakers who write these moving speeches, it is a speechwriter. And one industry in which this practise is common is that of politics. So what does it take to be a political speechwriter? Well according to a recent job advertisement from the US Embassy in Britain, a political speechwriter needs to have exceptional interpersonal skills, be detail oriented and able to demonstrate a deep knowledge of their subject. They must also work closely with speakers and be able to relate to their style. Some believe that the best speechwriters have an inherent talent, a natural creative instinct, and that speech writing is an art form. So what about those of us who do not possess such genius? Can we still produce successful speeches? In an interview with the BBC, Dr Max Atkinson outlined a number of speech writing techniques. He also illustrated how these techniques have been used in historic speeches. One such technique is introducing contrast. This is extremely useful when presenting a positive spin on a negative issue. One of the most famous examples of this can be seen in a speech given by former American President John F Kennedy: "Ask not what your country can do for you but what you can do for your country." Another technique is the use of three-part lists. Dr Atkinson explains that this can be an excellent way of adding finality or confirming a statement. Former British Prime Minister Tony Blair was a fan of this technique. One of his most famous campaign slogans was "education, education, education". These techniques can be used like tools - they can be chosen from a toolbox and applied as necessary. A few other techniques you might find in a speechwriter's toolbox might be the use of imagery, anecdotes and alliteration. So next time you have to prepare a speech or presentation, try applying one or more of these techniques and see if you have what it takes to be a winning speechwriter. | |
| 成功的演讲往往归功于演讲者的技巧，他们充满自信,能说会道,知识广博,并且能够以坚定的信念进行演说。 但是，通常不是演讲者们而是演讲撰稿人去写这些感人至深的演讲稿。有一个产业和这个撰稿产业有着相同之处的是政治。那么,怎样才能成为一个政治演讲稿撰写人呢? 根据最近美国驻英国使馆发出的一个招聘广告，一个政治演讲稿撰写人需要有非凡的交际能力，注重细节，并且能够深入了解主题。他们还必须与演讲者密切合作从而能够写出符合他们风格的演讲稿。 一些人相信,最好的演讲撰稿人与生俱来就有一种才能,这是一种自然创造本能,而演讲稿写作本身就是一种艺术形式。那么我们当中那些不具备这样天赋的人呢?我们仍能创作出成功的演讲稿吗? 在接受BBC采访时,麦克斯博士总结了一些写演讲稿的技巧。他还举例说明这些技术是如何应用于历史上的一些演讲中。 其中一项技术是引入对比。在用一种积极的笔调来描绘一件消极的事件上，这个技巧是极其有用的。这个技巧在很多著名演讲中都有体现，其中一个著名的例子来自前美国总统约翰•F•肯尼迪:“不要问你的祖国能为你做些什么，应该问你能够为你的祖国做些什么。” 另外一种技巧就是三句式排比的应用。阿特金森博士解释说,这可以很好地添加结论和证实声明。前英国首相托尼布莱尔就非常喜欢用这种技巧。他最有名的竞选口号是"教育,教育,教育"。 这些技巧就像工具——在必要的时候，演讲者可以从“工具箱”选择这些技巧出来并加以应用。你会发现在演讲稿作者的“工具箱”里还有其他一些技巧,比如使用比喻、趣闻和头韵等。所以下次你要准备一个演讲或报告时,尝试应用一个或多个这些的技巧,看看你是否能够成为一个胜利的演讲撰稿人。 |
| The success of a speech is often attributed to the skill of the speaker, with merit being given to speakers who are confident, articulate, knowledgeable and able to deliver a speech with conviction. But often it is not the speakers who write these moving speeches, it is a speechwriter. And one industry in which this practise is common is that of politics. So what does it take to be a political speechwriter? Well according to a recent job advertisement from the US Embassy in Britain, a political speechwriter needs to have exceptional interpersonal skills, be detail oriented and able to demonstrate a deep knowledge of their subject. They must also work closely with speakers and be able to relate to their style. Some believe that the best speechwriters have an inherent talent, a natural creative instinct, and that speech writing is an art form. So what about those of us who do not possess such genius? Can we still produce successful speeches? In an interview with the BBC, Dr Max Atkinson outlined a number of speech writing techniques. He also illustrated how these techniques have been used in historic speeches. One such technique is introducing contrast. This is extremely useful when presenting a positive spin on a negative issue. One of the most famous examples of this can be seen in a speech given by former American President John F Kennedy: " Ask not what your country can do for you but what you can do for your country." Another technique is the use of threepart lists. Dr Atkinson explains that this can be an excellent way of adding finality or confirming a statement. Former British Prime Minister Tony Blair was a fan of this technique. One of his most famous campaign slogans was " education, education, education". These techniques can be used like tools they can be chosen from a toolbox and applied as necessary. A few other techniques you might find in a speechwriter' s toolbox might be the use of imagery, anecdotes and alliteration. So next time you have to prepare a speech or presentation, try applying one or more of these techniques and see if you have what it takes to be a winning speechwriter. | |
| cheng gong de yan jiang wang wang gui gong yu yan jiang zhe de ji qiao, ta men chong man zi xin, neng shuo hui dao, zhi shi guang bo, bing qie neng gou yi jian ding de xin nian jin xing yan shuo. dan shi, tong chang bu shi yan jiang zhe men er shi yan jiang zhuan gao ren qu xie zhei xie gan ren zhi shen de yan jiang gao. you yi ge chan ye he zhe ge zhuan gao chan ye you zhe xiang tong zhi chu de shi zheng zhi. na me, zen yang cai neng cheng wei yi ge zheng zhi yan jiang gao zhuan xie ren ne? gen ju zui jin mei guo zhu ying guo shi guan fa chu de yi ge zhao pin guang gao, yi ge zheng zhi yan jiang gao zhuan xie ren xu yao you fei fan de jiao ji neng li, zhu zhong xi jie, bing qie neng gou shen ru liao jie zhu ti. ta men hai bi xu yu yan jiang zhe mi qie he zuo cong er neng gou xie chu fu he ta men feng ge de yan jiang gao. yi xie ren xiang xin, zui hao de yan jiang zhuan gao ren yu sheng ju lai jiu you yi zhong cai neng, zhe shi yi zhong zi ran chuang zao ben neng, er yan jiang gao xie zuo ben shen jiu shi yi zhong yi shu xing shi. na me wo men dang zhong nei xie bu ju bei zhe yang tian fu de ren ne? wo men reng neng chuang zuo chu cheng gong de yan jiang gao ma? zai jie shou BBC cai fang shi, mai ke si bo shi zong jie le yi xie xie yan jiang gao de ji qiao. ta hai ju li shuo ming zhei xie ji shu shi ru he ying yong yu li shi shang de yi xie yan jiang zhong. qi zhong yi xiang ji shu shi yin ru dui bi. zai yong yi zhong ji ji de bi diao lai miao hui yi jian xiao ji de shi jian shang, zhe ge ji qiao shi ji qi you yong de. zhe ge ji qiao zai hen duo zhu ming yan jiang zhong dou you ti xian, qi zhong yi ge zhu ming de li zi lai zi qian mei guo zong tong yue han F ken ni di:" bu yao wen ni de zu guo neng wei ni zuo xie shen me, ying gai wen ni neng gou wei ni de zu guo zuo xie shen me." ling wai yi zhong ji qiao jiu shi san ju shi pai bi de ying yong. a te jin sen bo shi jie shi shuo, zhe ke yi hen hao di tian jia jie lun he zheng shi sheng ming. qian ying guo shou xiang tuo ni bu lai er jiu fei chang xi huan yong zhe zhong ji qiao. ta zui you ming de jing xuan kou hao shi" jiao yu, jiao yu, jiao yu". zhei xie ji qiao jiu xiang gong ju zai bi yao de shi hou, yan jiang zhe ke yi cong" gong ju xiang" xuan ze zhei xie ji qiao chu lai bing jia yi ying yong. ni hui fa xian zai yan jiang gao zuo zhe de" gong ju xiang" li hai you qi ta yi xie ji qiao, bi ru shi yong bi yu qu wen he tou yun deng. suo yi xia ci ni yao zhun bei yi ge yan jiang huo bao gao shi, chang shi ying yong yi ge huo duo ge zhei xie de ji qiao, kan kan ni shi fou neng gou cheng wei yi ge sheng li de yan jiang zhuan gao ren. |
| The success of a speech is often attributed to the skill of the speaker, with merit being given to speakers who are confident, articulate, knowledgeable and able to deliver a speech with conviction. But often it is not the speakers who write these moving speeches, it is a speechwriter. And one industry in which this practise is common is that of politics. So what does it take to be a political speechwriter? Well according to a recent job advertisement from the US Embassy in Britain, a political speechwriter needs to have exceptional interpersonal skills, be detail oriented and able to demonstrate a deep knowledge of their subject. They must also work closely with speakers and be able to relate to their style. Some believe that the best speechwriters have an inherent talent, a natural creative instinct, and that speech writing is an art form. So what about those of us who do not possess such genius? Can we still produce successful speeches? In an interview with the BBC, Dr Max Atkinson outlined a number of speech writing techniques. He also illustrated how these techniques have been used in historic speeches. One such technique is introducing contrast. This is extremely useful when presenting a positive spin on a negative issue. One of the most famous examples of this can be seen in a speech given by former American President John F Kennedy: " Ask not what your country can do for you but what you can do for your country." Another technique is the use of threepart lists. Dr Atkinson explains that this can be an excellent way of adding finality or confirming a statement. Former British Prime Minister Tony Blair was a fan of this technique. One of his most famous campaign slogans was " education, education, education". These techniques can be used like tools they can be chosen from a toolbox and applied as necessary. A few other techniques you might find in a speechwriter' s toolbox might be the use of imagery, anecdotes and alliteration. So next time you have to prepare a speech or presentation, try applying one or more of these techniques and see if you have what it takes to be a winning speechwriter. | |
| chéng gōng de yǎn jiǎng wǎng wǎng guī gōng yú yǎn jiǎng zhě de jì qiǎo, tā men chōng mǎn zì xìn, néng shuō huì dào, zhī shí guǎng bó, bìng qiě néng gòu yǐ jiān dìng de xìn niàn jìn xíng yǎn shuō. dàn shì, tōng cháng bú shì yǎn jiǎng zhě men ér shì yǎn jiǎng zhuàn gǎo rén qù xiě zhèi xiē gǎn rén zhì shēn de yǎn jiǎng gǎo. yǒu yí gè chǎn yè hé zhè gè zhuàn gǎo chǎn yè yǒu zhe xiāng tóng zhī chù de shì zhèng zhì. nà me, zěn yàng cái néng chéng wéi yí gè zhèng zhì yǎn jiǎng gǎo zhuàn xiě rén ne? gēn jù zuì jìn měi guó zhù yīng guó shǐ guǎn fā chū de yí gè zhāo pìn guǎng gào, yí gè zhèng zhì yǎn jiǎng gǎo zhuàn xiě rén xū yào yǒu fēi fán de jiāo jì néng lì, zhù zhòng xì jié, bìng qiě néng gòu shēn rù liǎo jiě zhǔ tí. tā men hái bì xū yǔ yǎn jiǎng zhě mì qiè hé zuò cóng ér néng gòu xiě chū fú hé tā men fēng gé de yǎn jiǎng gǎo. yī xiē rén xiāng xìn, zuì hǎo de yǎn jiǎng zhuàn gǎo rén yǔ shēng jù lái jiù yǒu yī zhǒng cái néng, zhè shì yī zhǒng zì rán chuàng zào běn néng, ér yǎn jiǎng gǎo xiě zuò běn shēn jiù shì yī zhǒng yì shù xíng shì. nà me wǒ men dāng zhōng nèi xiē bù jù bèi zhè yàng tiān fù de rén ne? wǒ men réng néng chuàng zuò chū chéng gōng de yǎn jiǎng gǎo ma? zài jiē shòu BBC cǎi fǎng shí, mài kè sī bó shì zǒng jié le yī xiē xiě yǎn jiǎng gǎo de jì qiǎo. tā hái jǔ lì shuō míng zhèi xiē jì shù shì rú hé yìng yòng yú lì shǐ shàng de yī xiē yǎn jiǎng zhōng. qí zhōng yī xiàng jì shù shì yǐn rù duì bǐ. zài yòng yī zhǒng jī jí de bǐ diào lái miáo huì yī jiàn xiāo jí de shì jiàn shàng, zhè gè jì qiǎo shì jí qí yǒu yòng de. zhè gè jì qiǎo zài hěn duō zhù míng yǎn jiǎng zhōng dōu yǒu tǐ xiàn, qí zhōng yí gè zhù míng de lì zi lái zì qián měi guó zǒng tǒng yuē hàn F kěn ní dí:" bú yào wèn nǐ de zǔ guó néng wéi nǐ zuò xiē shén me, yīng gāi wèn nǐ néng gòu wèi nǐ de zǔ guó zuò xiē shén me." lìng wài yī zhǒng jì qiǎo jiù shì sān jù shì pái bǐ de yìng yòng. ā tè jīn sēn bó shì jiě shì shuō, zhè kě yǐ hěn hǎo dì tiān jiā jié lùn hé zhèng shí shēng míng. qián yīng guó shǒu xiàng tuō ní bù lái ěr jiù fēi cháng xǐ huān yòng zhè zhǒng jì qiǎo. tā zuì yǒu míng de jìng xuǎn kǒu hào shì" jiào yù, jiào yù, jiào yù". zhèi xiē jì qiǎo jiù xiàng gōng jù zài bì yào de shí hòu, yǎn jiǎng zhě kě yǐ cóng" gōng jù xiāng" xuǎn zé zhèi xiē jì qiǎo chū lái bìng jiā yǐ yìng yòng. nǐ huì fā xiàn zài yǎn jiǎng gǎo zuò zhě de" gōng jù xiāng" lǐ hái yǒu qí tā yī xiē jì qiǎo, bǐ rú shǐ yòng bǐ yù qù wén hé tóu yùn děng. suǒ yǐ xià cì nǐ yào zhǔn bèi yí gè yǎn jiǎng huò bào gào shí, cháng shì yìng yòng yí gè huò duō gè zhèi xiē de jì qiǎo, kàn kàn nǐ shì fǒu néng gòu chéng wéi yí gè shèng lì de yǎn jiǎng zhuàn gǎo rén. |
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