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The findings seem to contradict the sensual images that saturate the ads in female magazines. Jon Morris, one of the coauthors says that the results illuminate a gap between the male executives who are marketing the magazines and the consumers. In an initial survey, participants were asked to rate photos of models according to six beauty categories, including sex kitten and classic feminine. These beauty types were determined by fashion editors at magazines. But rather than distinguishing between six beauty types, the participants only saw two types. After analyzing the data, the researchers found that female consumers only saw two types of beauty: wholesome and sexy. For instance, Katie Holmes is an example of wholesome while Victoria' s Secret models are sexysensual. |
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zhèi xiē yán jiū jié guǒ sì hū gēn chōng chì yú nǚ xìng zá zhì zhōng de gè zhǒng xìng gǎn guǎng gào xiāng máo dùn. yán jiū bào gào de zhuàn xiě zhě zhī yī qiáo ēn mò lǐ sī shuō, zhè gè yán jiū jié guǒ yě ràng wǒ men kàn dào zuò nǚ xìng zá zhì shì chǎng yíng xiāo de nán xìng zhǔ guǎn rén yuán duì nǚ xìng xiāo fèi zhě hái bù gòu liǎo jiě. zài yí gè chū bù cè shì zhōng, yán jiū rén yuán yāo qiú diào chá duì xiàng gěi liù zhǒng měi nǚ lèi xíng de mó tè zhào piān dǎ fēn, zhè qí zhōng yǒu xìng gǎn yóu wù, yě yǒu gǔ diǎn měi nǚ. zhèi xiē měi nǚ lèi xíng shì yóu zá zhì de shí shàng bǎn biān jí dìng de. dàn shì diào chá duì xiàng bìng méi yǒu jiāng zhèi xiē mó tè fēn chéng liù zhǒng lèi xíng, xiāng fǎn, tā men zhǔ yào píng chū le liǎng zhǒng měi lì lèi xíng. zài duì zhèi xiē shù jù jìn xíng fēn xī hòu, yán jiū rén yuán fā xiàn nǚ xìng xiāo fèi zhě zhǐ píng chū le liǎng zhǒng lèi xíng: jiàn kāng xíng hé xìng gǎn xíng. bǐ rú, kǎi dì hè ěr mǔ sī shǔ yú jiàn kāng xíng měi nǚ, ér" wéi duō lì yà mì mì" de guǎng gào mó tè men dōu shǔ yú xìng gǎn xíng měi nǚ. |