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And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that 27 acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value. |
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yě xǔ zuì zhòng yào de shì, guǎng gào duì nǐ suǒ gòu mǎi de chǎn pǐn hé fú wù de hé lǐ jià zhí tí gōng le yī zhǒng bǎo zhàng. chú le guó huì zhì dìng de 27 xiàng fǎ àn duì guǎng gào jiā yǐ yuē shù zhī wài, yě méi yǒu něi gè zhèng guī de guǎng gào shāng dǎn gǎn tuī xiāo yǔ guǎng gào chéng nuò bù fú de chǎn pǐn. tā yě xǔ huì tōng guò wù dǎo rén de guǎng gào zàn shí yú nòng yī xiē rén. dàn tā zhè yàng zuò zhǎng bù liǎo, yīn wèi suǒ xìng de shì, gōng zhòng hěn míng zhì, bú huì zài cì gòu mǎi liè zhì shāng pǐn. rú guǒ nǐ kàn jiàn yī zhǒng shāng pǐn bù duàn dì zuò guǎng gào, wǒ rèn wéi zhè jiù shì zuì kě kào dí zhèng míng, shāng pǐn yí dìng yǔ qí xuān chuán míng fù qí shí, yí dìng tǐ xiàn liáng hǎo de jià zhí. |