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| [00:02.72] | Look, we've got to do something. Doing nothing is not an option. |
| [00:07.83] | Our margins will just get squeezed more and more. |
| [00:10.79] | OK. What do you suggest? |
| [00:13.48] | Personally, I'd recommend cutting the wage bill, |
| [00:15.97] | either by laying some people off or by freezing salaries. |
| [00:19.40] | Neither of which are going to be very popular options. |
| [00:22.18] | No, but the alternatives are probably worse, |
| [00:25.41] | reducing material costs will definitely have an impact on product quality |
| [00:29.75] | and cutting back on advertising expenditure is only a short-term solution. |
| [00:34.35] | It will hurt us in the long run. |
| [00:35.98] | No, I see that. What about administrative costs or other overheads? |
| [00:41.39] | Instead of cutting staff, we could try and do something about getting our energy bills down for example. |
| [00:46.62] | I've already done as much as I can in those areas. |
| [00:49.69] | I have thought about this a lot and for me, the only real solution is to tackle labour costs. |
| [00:55.77] | It may be painful, but the advantage of it would be that, |
| [00:58.96] | once done, we could get back to concentrating on selling. |
| [01:03.00] | OK, I hear what you're saying, but I think it might create more problems than you think. |
| [01:09.65] | I'm going to go away and think about it, see if there is an acceptable way of doing it. |
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