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13 |
[00:06.90] |
No matter what kind of business situation I'm in, |
[00:09.42] |
it's always important to know exactly who the individual is I'm communicating with. |
[00:15.32] |
The worst mistake you can make is to fail to find out what drives them, |
[00:18.98] |
money, status or whatever. |
[00:21.04] |
Once you've worked that out, |
[00:22.54] |
you'll be able to ensure you communicate what's in it for them personally. |
[00:26.69] |
This should essentially govern the way you respond to people, |
[00:30.24] |
enabling you to stay in control of the situation and achieve the desired outcome. |
[00:40.66] |
14 |
[00:43.85] |
I've learnt some valuable management lessons over the years, |
[00:47.50] |
not least in how to avoid the failure of a project. |
[00:51.12] |
No matter what your position is, |
[00:52.87] |
you always have to be prepared for opposition. |
[00:55.79] |
And it's important to anticipate this |
[00:58.46] |
by getting as many colleagues as possible on your side, |
[01:01.61] |
so that if, in discussions, someone objects to your plans, you, and a number of others, |
[01:07.50] |
are able to give an immediate response |
[01:09.70] |
in order to silence your opponent. |
[01:17.14] |
15 |
[01:20.50] |
When I first started running my own business |
[01:23.42] |
I made some dreadful mistakes in the way I handled staff. |
[01:27.47] |
The worst thing you can do is stick to one strategy |
[01:31.13] |
and apply it to every situation. |
[01:33.54] |
Sometimes you just need to show 'em who's boss. |
[01:37.34] |
Other times some gentle persuasion is more effective, |
[01:41.05] |
in my opinion, anyway. |
[01:43.05] |
I'm sure I was often criticised for my management style, |
[01:47.00] |
not that I let it bother me, though. |
[01:54.44] |
16 |
[01:57.78] |
I've found if you want to stay in charge of a situation, |
[02:01.56] |
the worst mistake you can make is not keeping people up to speed with what you're doing at every single stage of the process. |
[02:09.49] |
Of course, that doesn't mean you need to be seeking universal agreement or approval for your actions and opinions. |
[02:17.53] |
Some people will always be critical. |
[02:20.15] |
But at least adopting this approach will encourage an atmosphere in which everyone feels included. |
[02:31.54] |
17 |
[02:34.81] |
There are always going to be things in a company people don't like, |
[02:38.13] |
and if you've created an atmosphere in which they're encouraged to contribute ideas freely, |
[02:43.06] |
you have to learn to deal with complaints. |
[02:45.80] |
Revealing that you are, for example, upset by their comments is a crucial error. |
[02:50.27] |
You will have shown a weakness in your character that others may try to exploit, |
[02:54.34] |
and may lead to a general lack of support for you. |