| This chain of clothing stores has been a household name in this country and abroad for a century. But some years ago, it lost market share and closed most of its overseas branches. Its goods declined in quality, and became dull and out of touch with modern taste. After a period in crisis, the company hired a new team of designers and re-launched its entire range. The upgrading in quality and style have put this store back on the fashion map. This has been an inspirational success story. Five years ago, the Ty-Ban cheese company didn't exist. They now supply more cheese to the foreign market than any other cheese company their size. Originally, Ty-Ban was a small farm rearing cattle and sheep, but the family realised they would have to diversify or go out of business. They started experimenting with some old recipes for organic cheese, in spite of warnings that the market was saturated, and came up with a winner. | |
| 这家衣服连锁店已成为国内外家喻户晓的商店有一个世纪了。不过一些年之前，它失去了市场份额并且关闭了它大多数的海外分店。它的产品不但在质量上下降，同时也变得乏味，已经脱离了当代的品味了。在一段时期的危机之后，这家公司雇佣了一个新的设计团队并且重新发行它的所有等级的产品。正是在质量和商品风格的更新使得这家店重回了时尚的领域。 这已经成为一个励志性的成功故事。5年前，Ty-Ban奶酪公司还不曾出现。然而，他们现在供应到国外市场的奶酪比同规模的奶酪公司要多的多。最初，Ty-Ban 只是一个小的农场，饲养着牛和羊，不过这个家族意识到了他们只有使品种多样化，否则他们面临的将会是倒闭。他们开始对一些古老的食谱做实验来制作出有机奶酪，尽管那时已经有征兆显示奶酪市场已经饱和了，但他们还是成了胜利者。 |
| This chain of clothing stores has been a household name in this country and abroad for a century. But some years ago, it lost market share and closed most of its overseas branches. Its goods declined in quality, and became dull and out of touch with modern taste. After a period in crisis, the company hired a new team of designers and relaunched its entire range. The upgrading in quality and style have put this store back on the fashion map. This has been an inspirational success story. Five years ago, the TyBan cheese company didn' t exist. They now supply more cheese to the foreign market than any other cheese company their size. Originally, TyBan was a small farm rearing cattle and sheep, but the family realised they would have to diversify or go out of business. They started experimenting with some old recipes for organic cheese, in spite of warnings that the market was saturated, and came up with a winner. | |
| zhe jia yi fu lian suo dian yi cheng wei guo nei wai jia yu hu xiao de shang dian you yi ge shi ji le. bu guo yi xie nian zhi qian, ta shi qu le shi chang fen e bing qie guan bi le ta da duo shu de hai wai fen dian. ta de chan pin bu dan zai zhi liang shang xia jiang, tong shi ye bian de fa wei, yi jing tuo li liao dang dai de pin wei le. zai yi duan shi qi de wei ji zhi hou, zhe jia gong si gu yong le yi ge xin de she ji tuan dui bing qie chong xin fa xing ta de suo you deng ji de chan pin. zheng shi zai zhi liang he shang pin feng ge de geng xin shi de zhe jia dian chong hui le shi shang de ling yu. zhe yi jing cheng wei yi ge li zhi xing de cheng gong gu shi. 5 nian qian, TyBan nai lao gong si hai bu ceng chu xian. ran er, ta men xian zai gong ying dao guo wai shi chang de nai lao bi tong gui mo de nai lao gong si yao duo de duo. zui chu, TyBan zhi shi yi ge xiao de nong chang, si yang zhe niu he yang, bu guo zhe ge jia zu yi shi dao le ta men zhi you shi pin zhong duo yang hua, fou ze ta men mian lin de jiang hui shi dao bi. ta men kai shi dui yi xie gu lao de shi pu zuo shi yan lai zhi zuo chu you ji nai lao, jin guan na shi yi jing you zheng zhao xian shi nai lao shi chang yi jing bao he le, dan ta men hai shi cheng le sheng li zhe. |
| This chain of clothing stores has been a household name in this country and abroad for a century. But some years ago, it lost market share and closed most of its overseas branches. Its goods declined in quality, and became dull and out of touch with modern taste. After a period in crisis, the company hired a new team of designers and relaunched its entire range. The upgrading in quality and style have put this store back on the fashion map. This has been an inspirational success story. Five years ago, the TyBan cheese company didn' t exist. They now supply more cheese to the foreign market than any other cheese company their size. Originally, TyBan was a small farm rearing cattle and sheep, but the family realised they would have to diversify or go out of business. They started experimenting with some old recipes for organic cheese, in spite of warnings that the market was saturated, and came up with a winner. | |
| zhè jiā yī fú lián suǒ diàn yǐ chéng wéi guó nèi wài jiā yù hù xiǎo de shāng diàn yǒu yí gè shì jì le. bù guò yī xiē nián zhī qián, tā shī qù le shì chǎng fèn é bìng qiě guān bì le tā dà duō shù de hǎi wài fēn diàn. tā de chǎn pǐn bù dàn zài zhì liàng shàng xià jiàng, tóng shí yě biàn de fá wèi, yǐ jīng tuō lí liǎo dàng dài de pǐn wèi le. zài yī duàn shí qī de wēi jī zhī hòu, zhè jiā gōng sī gù yōng le yí gè xīn de shè jì tuán duì bìng qiě chóng xīn fā xíng tā de suǒ yǒu děng jí de chǎn pǐn. zhèng shì zài zhì liàng hé shāng pǐn fēng gé de gēng xīn shǐ de zhè jiā diàn chóng huí le shí shàng de lǐng yù. zhè yǐ jīng chéng wéi yí gè lì zhì xìng de chéng gōng gù shì. 5 nián qián, TyBan nǎi lào gōng sī hái bù céng chū xiàn. rán ér, tā men xiàn zài gōng yìng dào guó wài shì chǎng de nǎi lào bǐ tóng guī mó de nǎi lào gōng sī yào duō de duō. zuì chū, TyBan zhǐ shì yí gè xiǎo de nóng chǎng, sì yǎng zhe niú hé yáng, bù guò zhè gè jiā zú yì shí dào le tā men zhǐ yǒu shǐ pǐn zhǒng duō yàng huà, fǒu zé tā men miàn lín de jiāng huì shì dǎo bì. tā men kāi shǐ duì yī xiē gǔ lǎo de shí pǔ zuò shí yàn lái zhì zuò chū yǒu jī nǎi lào, jǐn guǎn nà shí yǐ jīng yǒu zhēng zhào xiǎn shì nǎi lào shì chǎng yǐ jīng bǎo hé le, dàn tā men hái shì chéng le shèng lì zhě. |
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