| The big clothing retailer Sangra is currently in the news, and here to talk about its difficulties is retail analyst John Sergeant. Hello. John, why have Sangra's sales fallen so much? Well, they've started using top designers, but it takes too long to get the designs from the drawing board into the shops. Sangra haven't realised that fashion trends are moving faster than ever, and they need to react much more quickly. As a result, they aren't attracting younger shoppers. It really makes little difference who designs their clothes or what the stores look like if people don't feel like going in. They've been very short-sighted, haven't they? That's right. Sangra's strength is in the middle market, but shoppers now want either expensive designer labels or low prices. At the same time, other stores have started to compete for the same customers, but are offering lower prices. | |
| 成功的服装零售商Sangra最近在新闻中出现，来这里谈论其艰难历程的是他的零售分析师John Sergean 你好 约翰，为什么Sangra的销售下滑的如此严重？ 他们已经开始启用最顶级的设计师，但是把设计理念从画板运用到店面中花费太长的时间。Sangra没有认识到时尚趋势比以前运行的更快，他们需要更加快速的反应。结果他们没有吸引到年轻的消费者。如果人们不想进这个店，那么由谁来设计他们的服装或者店面看起来怎么样确实没什么差别。 他们是不是目光短浅呢？ 是的。Sangra的长处在于中级市场，但是消费者要么是顶级设计师的水平要么希望价格低廉。同时，其它商店已经开始用低价位抢占我们的客户群。 |
| The big clothing retailer Sangra is currently in the news, and here to talk about its difficulties is retail analyst John Sergeant. Hello. John, why have Sangra' s sales fallen so much? Well, they' ve started using top designers, but it takes too long to get the designs from the drawing board into the shops. Sangra haven' t realised that fashion trends are moving faster than ever, and they need to react much more quickly. As a result, they aren' t attracting younger shoppers. It really makes little difference who designs their clothes or what the stores look like if people don' t feel like going in. They' ve been very shortsighted, haven' t they? That' s right. Sangra' s strength is in the middle market, but shoppers now want either expensive designer labels or low prices. At the same time, other stores have started to compete for the same customers, but are offering lower prices. | |
| cheng gong de fu zhuang ling shou shang Sangra zui jin zai xin wen zhong chu xian, lai zhe li tan lun qi jian nan li cheng de shi ta de ling shou fen xi shi John Sergean ni hao yue han, wei shi me Sangra de xiao shou xia hua de ru ci yan zhong? ta men yi jing kai shi qi yong zui ding ji de she ji shi, dan shi ba she ji li nian cong hua ban yun yong dao dian mian zhong hua fei tai zhang de shi jian. Sangra mei you ren shi dao shi shang qu shi bi yi qian yun xing de geng kuai, ta men xu yao geng jia kuai su de fan ying. jie guo ta men mei you xi yin dao nian qing de xiao fei zhe. ru guo ren men bu xiang jin zhe ge dian, na me you shui lai she ji ta men de fu zhuang huo zhe dian mian kan qi lai zen me yang que shi mei shen me cha bie. ta men shi bu shi mu guang duan qian ne? shi de. Sangra de chang chu zai yu zhong ji shi chang, dan shi xiao fei zhe yao me shi ding ji she ji shi de shui ping yao me xi wang jia ge di lian. tong shi, qi ta shang dian yi jing kai shi yong di jia wei qiang zhan wo men de ke hu qun. |
| The big clothing retailer Sangra is currently in the news, and here to talk about its difficulties is retail analyst John Sergeant. Hello. John, why have Sangra' s sales fallen so much? Well, they' ve started using top designers, but it takes too long to get the designs from the drawing board into the shops. Sangra haven' t realised that fashion trends are moving faster than ever, and they need to react much more quickly. As a result, they aren' t attracting younger shoppers. It really makes little difference who designs their clothes or what the stores look like if people don' t feel like going in. They' ve been very shortsighted, haven' t they? That' s right. Sangra' s strength is in the middle market, but shoppers now want either expensive designer labels or low prices. At the same time, other stores have started to compete for the same customers, but are offering lower prices. | |
| chéng gōng de fú zhuāng líng shòu shāng Sangra zuì jìn zài xīn wén zhōng chū xiàn, lái zhè lǐ tán lùn qí jiān nán lì chéng de shì tā de líng shòu fēn xī shī John Sergean nǐ hǎo yuē hàn, wèi shí me Sangra de xiāo shòu xià huá de rú cǐ yán zhòng? tā men yǐ jīng kāi shǐ qǐ yòng zuì dǐng jí de shè jì shī, dàn shì bǎ shè jì lǐ niàn cóng huà bǎn yùn yòng dào diàn miàn zhōng huā fèi tài zhǎng de shí jiān. Sangra méi yǒu rèn shi dào shí shàng qū shì bǐ yǐ qián yùn xíng de gèng kuài, tā men xū yào gèng jiā kuài sù de fǎn yìng. jié guǒ tā men méi yǒu xī yǐn dào nián qīng de xiāo fèi zhě. rú guǒ rén men bù xiǎng jìn zhè gè diàn, nà me yóu shuí lái shè jì tā men de fú zhuāng huò zhě diàn miàn kàn qǐ lái zěn me yàng què shí méi shén me chā bié. tā men shì bú shì mù guāng duǎn qiǎn ne? shì de. Sangra de cháng chù zài yú zhōng jí shì chǎng, dàn shì xiāo fèi zhě yào me shì dǐng jí shè jì shī de shuǐ píng yào me xī wàng jià gé dī lián. tóng shí, qí tā shāng diàn yǐ jīng kāi shǐ yòng dī jià wèi qiǎng zhàn wǒ men de kè hù qún. |
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