| [00:01.06] |
Like most good innovations, |
| [00:02.96] |
the one I will present to you today is beautifully simple. |
| [00:06.59] |
Successful new products to my mind fall into two categories. |
| [00:10.90] |
Firstly, those which are essentially luxuries. |
| [00:15.04] |
However seductively they're presented and packaged, they are unnecessary. |
| [00:20.69] |
And then there are those which are necessary, |
| [00:23.63] |
only people haven't realised it before because the product didn't exist. |
| [00:28.01] |
Which would you rather be selling? |
| [00:29.84] |
I know I'd rather be selling a neat solution to an unsolved problem. |
| [00:35.61] |
OK, so, how many of you only remember to |
| [00:39.74] |
water your house plants when you see them wilting or dying? |
| [00:42.99] |
How many of you then spend the next month over-watering the plant until its roots start to rot |
| [00:48.68] |
and its leaves start to blacken? |
| [00:51.15] |
Come on, we've all done it. |
| [00:53.64] |
Plant-carer is the answer to these problems. |
| [00:57.65] |
It's the brainchild of one of our R&D team, |
| [01:00.72] |
who made an early prototype of the product for his own use at home. |
